Responsive design: What your executives need to know

December 11th, 2014 by htadmin

The explosion of devices and platforms has created a lot of challenges for website designers, developers, and content creators. Responsive design provides some answers. Here’s what your company should know before you get started. It’s no longer a question about whether or not we need to design for multiple devices and platforms for today’s consumer.

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Pixels as products

December 11th, 2014 by htadmin

It wasn’t all that long ago that the question “when will HT overtake traditional?” bandied about. Even in the last few years, the digital landscape—media, agencies, technology, everything really—has changed pretty dramatically. Now, there’s no question: Digital is ubiquitous. And it’s an understatement to say it has changed a lot, both about our lives and

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Architecture and UX: The art of making things good

December 11th, 2014 by htadmin

Dan Klyn, information architect, has studied the works of Richard Saul Wurman, the architect, author, and designer who coined the term “information architecture.” In a recent lecture at UX Week 2013, Klyn talked about the concepts that link architecture as we know it and how we organize information. I had the pleasure of hearing Dan

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Mobile app usability testing: Getting there with your users

December 10th, 2014 by htadmin

Building a great mobile app isn’t easy. And no matter its category, consumers and enterprise users have tons to choose from. How do you attract and keep your users? Let’s talk about mobile usability. The phrase “usability” gets thrown around a lot these days, and it means different things to different people. Yes, we could

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Digital influence report: New insights for retailers

December 5th, 2014 by htadmin

Our latest retail report, The New Digital Divide, is now out! It begins to answer the question of just how much technology is influencing consumer purchasing decisions in the brick-and-mortar store. This week, HT released a first-of-its-kind report that quantifies just how much digital technologies play a role in consumers’ in-store purchasing decisions. The report,

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