Digital influence report: New insights for retailers

December 5th, 2014 by htadmin

Our latest retail report, The New Digital Divide, is now out! It begins to answer the question of just how much technology is influencing consumer purchasing decisions in the brick-and-mortar store. This week, HT released a first-of-its-kind report that quantifies just how much digital technologies play a role in consumers’ in-store purchasing decisions. The report,

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The truth about wearables: What they are (and aren’t)

December 4th, 2014 by htadmin

There’s something different about wearables—they aren’t just the next step in mobile technology. Find out the elements that make them unique, and what that might mean for a company’s digital strategy. When talking about wearables with our clients, it’s been useful to frame the discussion with some theory and perspective on what this technology is

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